Ashley Winters
Ashley Winters is the COO of Sir Jason Winters International, a family-owned herbal wellness company with a rich legacy that has touched lives for over three decades. As the granddaughter of founder Sir Jason Winters and the daughter of Sir Raymond Winters, Ashley represents the next generation of leadership within the company.
Her grandfather, Sir Jason Winters, was given three months to live after a terminal cancer diagnosis in 1977. Rather than accepting that prognosis, he traveled the world in search of healing, combining three herbs into a blend he credited to his recovery. He went on to share his story with millions, earn international recognition including a knighthood, and build a company whose products have now been trusted for over 45 years across dozens of countries.
Ashley has over 20 years of hands-on experience in the company and now, as COO, plays a vital role in overseeing product development, e-commerce growth, and international distribution, ensuring the company’s values of quality, integrity, and care remain at the heart of everything they do. Beyond her professional life, Ashley is a devoted and hardworking mom who understands the importance of balance, wellness, and intentional living.
What makes Ashley’s position unique is that she didn’t just inherit a business. She inherited a philosophy about what it means to take your health seriously, to ask questions, to look beyond the obvious, and to believe that nature has something to offer that modern life often overlooks. Her love for tea runs deep not just as a product, but as a symbol of connection, tradition, and self-care. Ashley is passionate about carrying her family’s mission forward while inspiring others.
